Recent times social media has become more popular than ever. Millions of users login to different social media sites like Facebook, Twitter, Pintereset etc. to write posts, upload an image or just surfing on these platforms.
Social media is very useful for businesses to monitoring the public perception and for people keeping in touch with each other. On the other hand, bad news (e.g.fatal accidents) and life-changing moments (pregnancy, engagement) can burst onto social networking sites without informing the relatives in person. Despite of great potential, how bad news influences the public sentiments in social media has not been studied in depth. These studies (Managing Bad News in Social Media- A case study on Domino's Pizza crisis, On social media, band news spreads quickly) discuss and prove that you can't be faster than social media.
Here is a video about the case study on Domino's Pizza crisis: